Honda Scoopy - PT Astra Honda Motor launched the automatic motorcycle (skutik) with a modern retro-style to target youth market that need to be different with a sales target of 10 thousand units per month.
"We believe this model (skutik modern retro) has its market, and big enough, especially for youngsters who want to appear different," said Marketing Director of PT Astra Honda Motor (AHM) Julius Aslan, skutik at the launch of "Scoopy" in Jakarta, Thursday.
Scoopy, he continued, aiming at youth market with an age range 17 to 25 years, who live in urban areas, with upper and middle economic classes. Motorcycles are targeting youngsters who love the classic style but with modern touches.
Scoopy all-rounded appearance that is visible from the entire design, muilai of Bodyline, headlights, lamps Sein, until a pair of mirror. In addition the lamp is also equipped with lights that make lighting multireflektor dusk light and far-reaching.
Two lights mounted Sein separate from the body as well as protective knalpor motorcycle that uses white, reinforce the impression of modern retro on Honda's latest skutik. The machines carry a motorbike or a 110 cc Honda skutik chassisnya with other components such as beat.
Scoopy prices, continued Julius, was in the middle between skutik Beat that cost around Rp12, 5 million per unit and Vario with racing rims (casting wheel) that cost Rp14, 85 million per unit. Scoopy Prices for Jakarta reached Rp13, 5 million per unit. "Outstanding price Scoopy Beat in the middle and we think with the Vario has matured," he said.
He is optimistic Scoopy Honda skutik able to increase sales, which currently reach 41 percent of its market domination of the total domestic market reached about 44 percent of the total national motorcycle market, which is expected to pass the end of the year 6.8 million units.
'Until the end of the year we want to be controlling around 45 percent skutik markets in the country, "said Julius. He considered skutik market in Indonesia will continue to rise in the next three years, even motorcycles can beat the dominance of the duck (cube).
According to him, when this year national skutik controlling approximately 45 percent of the domestic motorcycle market, then in 2011 could reach 47-48 percent, and in 2012 skutik market coverage can reach 50 percent. "At that time (2012) means skutik master motorcycle market in Indonesia, because the rest than there are ducks (cube) there is also a (motor) sport," he said.
Therefore, further Julius, AHM skutiknya continue to increase production capacity of 95 thousand units per month to around 150 thousand units per month today.
"So if demand Scoopy greater than the target that we planned, then the production capacity (skutik) we are ready to anticipate demand over 10 thousand," he said.
Meanwhile, President Director of AHM Scoopy Yusuke Hori admitted deliberately launched in Indonesia do not use motorcycle engines as a kind of injection which is marketed in Thailand. That, he said, is associated with the exhaust emissions requirements of Thailand that have adopted the Euro 3 standards, while Indonesia is still the Euro 2.
"In addition, in our observations by using the carburetor still meet emissions standards in Indonesia and we want to offset the production costs for Scoopymenjadi prices more affordable," said president AHM replacement before the Miki Yamamoto.
"We believe this model (skutik modern retro) has its market, and big enough, especially for youngsters who want to appear different," said Marketing Director of PT Astra Honda Motor (AHM) Julius Aslan, skutik at the launch of "Scoopy" in Jakarta, Thursday.
Scoopy, he continued, aiming at youth market with an age range 17 to 25 years, who live in urban areas, with upper and middle economic classes. Motorcycles are targeting youngsters who love the classic style but with modern touches.
Scoopy all-rounded appearance that is visible from the entire design, muilai of Bodyline, headlights, lamps Sein, until a pair of mirror. In addition the lamp is also equipped with lights that make lighting multireflektor dusk light and far-reaching.
Two lights mounted Sein separate from the body as well as protective knalpor motorcycle that uses white, reinforce the impression of modern retro on Honda's latest skutik. The machines carry a motorbike or a 110 cc Honda skutik chassisnya with other components such as beat.
Scoopy prices, continued Julius, was in the middle between skutik Beat that cost around Rp12, 5 million per unit and Vario with racing rims (casting wheel) that cost Rp14, 85 million per unit. Scoopy Prices for Jakarta reached Rp13, 5 million per unit. "Outstanding price Scoopy Beat in the middle and we think with the Vario has matured," he said.
He is optimistic Scoopy Honda skutik able to increase sales, which currently reach 41 percent of its market domination of the total domestic market reached about 44 percent of the total national motorcycle market, which is expected to pass the end of the year 6.8 million units.
'Until the end of the year we want to be controlling around 45 percent skutik markets in the country, "said Julius. He considered skutik market in Indonesia will continue to rise in the next three years, even motorcycles can beat the dominance of the duck (cube).
According to him, when this year national skutik controlling approximately 45 percent of the domestic motorcycle market, then in 2011 could reach 47-48 percent, and in 2012 skutik market coverage can reach 50 percent. "At that time (2012) means skutik master motorcycle market in Indonesia, because the rest than there are ducks (cube) there is also a (motor) sport," he said.
Therefore, further Julius, AHM skutiknya continue to increase production capacity of 95 thousand units per month to around 150 thousand units per month today.
"So if demand Scoopy greater than the target that we planned, then the production capacity (skutik) we are ready to anticipate demand over 10 thousand," he said.
Meanwhile, President Director of AHM Scoopy Yusuke Hori admitted deliberately launched in Indonesia do not use motorcycle engines as a kind of injection which is marketed in Thailand. That, he said, is associated with the exhaust emissions requirements of Thailand that have adopted the Euro 3 standards, while Indonesia is still the Euro 2.
"In addition, in our observations by using the carburetor still meet emissions standards in Indonesia and we want to offset the production costs for Scoopymenjadi prices more affordable," said president AHM replacement before the Miki Yamamoto.
Honda Scoopy
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